There has never been a successful low cost LH operator, Freddie Laker tried, Pimera tried
https://www.wired.co.uk/article/prim...udget-carriers
If you want to trawl the thoughts of "industry experts"..if there is such a thing!
https://centreforaviation.com/events...mit-72/capa-tv
Before Covid it was always a struggle to get Business travel LH, they were the first seats to fill. Yes, potentially there is a market for the cheaper fares but without premium seats carriers struggle to make ends meet, 40 seats at 1000 is a lot more than 60 seats at 400. Multiply this by daily sectors additional boarding times, it just doesn't work. On the other hand, using wide body on SH routes can work, Hainan, THY etc proved this.