Actually that's not true; factory assist (aka build assist) is a real thing. Yes it can feel like cheating but it's legitimate. The biggest caveats for a helicopter that's technically E-AB is it will be more difficult to insure (though the much lower purchase price should counteract that) and it can't be used for commercial purposes. (You can train in it if you're the owner and are the one receiving training because it's your own aircraft.)
I still feel like this thing is a pipe dream, but if they somehow make it a reality than the E-AB version would be a serious competitor to even the R44. But until they have a flying prototype I'll remain a bit skeptical.