OK, so let's just say it'll be in the $3M price range (I believe it'll be higher). Who here is familiar enough with the development and production costs of a new type to know how many units they need to sell to amortize the start-up and development costs and become profitable? Don't forget they are starting from scratch, i.e. there is no developmental or manufacturing infrastructure already bought and paid for like there is at Bell or Airbus. And then does anyone believe they'll actually sell that many? I.e. does the business plan make sense?
Mind you I'm not knocking the design approach or the vision. I have no doubt it'll be a great machine. I'd love to see them go for a SPIFR certification for it in the US with it (probably the only place in the world where that would be possible), especially since they can follow in the footsteps (rotor vortices?) of the relatively recent 407 and 119 certifications.