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As a matter of fact, low cost carriers don’t make their money by selling alcohol - in fact to begin with, easyJet contracted its catering out to a third party - which compensated by, amongst other things, providing the on board magazine.
Many an airline pays cabin crew salaries from in-flight sales profits, OK I'm going back some 30 years but in the NWI bonded stare a litre of spirit cost around £1 and the airline would sell it, supposed duty free, for around £7 or £8.
I recall one employer, all the miniatures of spirits were provided free merely for the advertising but the airline would sell them for a handsome figure.