It's a 'dead cat', isn't it?
If it wasn't costing this much or the stated cost included other items, then HMG could have announced that. They haven't. Whether or not the story is accurate, this forum alone demonstrates that it will get some talking about 'Boris-bashers' and 'Remoaners' and others clearly taking an opposite view...whilst more important matters get side-lined.
If foreign governments and potential investors (the latter tending to be hard-headed) are impressed by a flashy colour-scheme and flock to do business with us on the back of it, then I couldn't help but be delighted. If not, then we'll have to export a lot more boomerangs to Australia to get the money back...and Voyager is little use for getting them there.