Originally Posted by
non_state_actor
Given that every business transformation has failed over the last 20 years why is going back to the beginning going to work? Might sound good from a
PR perspective but I can't see a LCC working long term.
The VA issue was infact the end goal (how was it clearly defined... they've bandied around full service for so long but still full of ancillary charges?), and didn't have an exact, clear documented guide how they were getting there. This could solely be put down to middle managers not being held accountable, and lack of transparency with strategy planning. Very B.Bus stuff, though the systemic issue is head office is packed with people without proper corporate experience and tertiary education. Instead, its middle aged women bouncing from Jocelyn's cakes to merlo coffee's holding onto their vowels like its the end of their marriage.
Hiiiiii, how are youuuuuu, Goooooooodddd, squeal squeal squeal,
Don't forget the singing and dance parties that were held twice daily.... you can't write this its that unbelievable but it happened (alot). The business hasn't had a customer value proposition (CVP) of which aligns with commercial strategy and goals. CVP is are basics, like project management it defines the end goal and minimum viable product. The fact they couldn't get the basics right speaks volumes of the position of the Business.
And lets not forget, its the only airline that calls CRM, NTS and creates its own bespoke department of 9 people to deliver death by power point.