The issue with Bain is they said they want to change the model. While all bidders would have made tweaks these guys have started talking about Virgin Blue and low cost carriers in the dialogue. Murphy said it’s not going to be business as normal ‘that’s the reality’. What that actually means is the big question. That’s is nothing but Bain’s reality.
Given that every business transformation has failed over the last 20 years why is going back to the beginning going to work? Might sound good from a
PR perspective but I can't see a LCC working long term.