Originally Posted by
non_state_actor
Not sure that wedging yourself into the LCC corner is necessarily a smart idea. You will ceed all high end domestic and international travel to QF and just live in eternal price war hell with Jetstar and all the airports. You also compete with QF on your higher yielding flights. People will pay the extra $10 and fly QF.
I would have thought a Jetblue type of product or some variance on the current offering would have been the way to go.
If a relaunched Virgin tries to compete with Qantas in the business travel/higher yield sector they will be crushed like a grape.
If they stay in Jetstar territory and don't bother mainline qantas too much they at least stand a chance of survival in the short term. Once you have some cash in the bank and not too much debt, then make a run at Qantas.