Seems that Bain Capital "would bring back some of the Virgin Blue vibe to Virgin Australia if its bid to take over the failed airline is successful."
“We want to bring back the best parts of the Virgin Blue culture and make flying fun again," says Mike Murphy, who is leading Bain's bid team.
Hope that doesn't also mean a return to Virgin Blue's LCC approach or its low-end customer service.
Bain Capital says Virgin Australia needs to regain "Virgin Blue fun"