Originally Posted by
Blueskymine
It’ll be doomed before it starts if that’s the case. Another disgruntled former Qantas exec who was found wanting and moved on.
No.
The success of the business is not in its ingredients but also the kitchen. Borghetti left a successful business to end up with a basket case business. VA is in a kitchen where the major competitor has everything aligned. The reality is that you need deep pockets, a good recipe and market share to win in the aviation market. Having 35% market share demonstrates that a business will not survive long term, and that was in a market pre COVID!
AN had 50% domestic market share with equipment and capital severely lacking.... It doest matter who is at the helm.