Virgin Atlantic seems caught in a Catch 22 situation. It will never achieve long-term profitability unless it has, with the aid of partners, a network to win corporate traffic from BA. Though, to survive in the short-term it will have to shrink.
Looking at some of the reactions to SRB's request for state support, it's significant how public sentiment towards him has changed. 30 years ago he could no wrong in the eyes of much of the public and the newspapers.