A small little point of data on a massive field, but the local radio station has been running a competition - when a particular song plays, phone in, caller 100 (or whatever) wins £1000.
When the DJ asks what the lucky winners are going to spend it on, every answer has been “A holiday, as soon as this is done”.
The demand will be there, just as soon as these lockdowns are over. People don’t just forget 15+ years of cheap city breaks and weeks in the sun.