Originally Posted by
Manx
Which examples spring to mind?
Virgin Little Red, Express, America, Sun, Trains west coast, Trains east coast, Cola, Vodka, Brides, Student, Cars, Vie (cosmetics), clothing, Ware (underwear, Megastore, Pulse, Games, and now Connect....
OK some were the subject of predatory takeover (America, being one)
Trains - due to the pretty poisonous tie-up with Stagecoach Virgin lost the West Coast line and simply overbid on the East Coast...