Originally Posted by
Reluctant Bus Driver
If Boeing wasn't such a huge defence contractor I would be concerned for it's very survival. Too big to fail of course and they know it. Long term, to get out of this hole they dug for themselves, they need to fire all the executives, restore the old engineering culture, ...
That is true for most, if not all current companies that are into any form of engineering. However, I can nowhere see any signs that the trend gets reversed towards an engineering centric culture. Quite the contrary.
It is very likely that high value brand companies must totally fail in significant numbers first before any thought will be given to valuing true expert input and aligning businesses in accordance with it.