PPRuNe Forums - View Single Post - Why Boeing screwed up and lessons for CX Managment
Old 2nd Nov 2019, 03:16
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dontgive2FACs
 
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There can be no doubt that Boeing’s reputation has taken a beating.

It will be interesting to see what will become of the MAX. It’s most likely going to be returned to the skies at some point. Even if it never suffers as much as a bird strike for the rest if it’s days, it will always be associated with the story of Boeing’s corporate shortcomings.

The question in my mind is whether any new 73MAX orders will be placed by airlines (ie are they willing to take a gamble on the reputation of the aircraft, in this flyer-savvy, over-connected world we live in). Also whether unpaid orders will be filled.

In light of economic outlook, I’m not sure why would any airline invite that gamble into their system.

Be interesting to know Boeing’s strategy and if are working on the design of a new NB aircraft - one which will have a faultless introduction.
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