Nothing changes
Unfortunately the British public want a first class service at low cost price. I remember being addressed at a conference by an American pilot rep soon after Southwest became first low cost carrier. He said in Europe you promise pax heaven. Fall slightly below that standard and they complain. In the states we promise them ****, give them **** and everybody is happy.
Where do we go now?? Outsourcing of IT hasn't worked for BA. How to keep costs down and have a decent product. BA management path seems to be attack the workforce. Not a good route in a service industry.