Old 27th Aug 2019, 11:08
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Magplug
 
Join Date: Oct 1999
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British Airways Centenary Becomes A PR Nightmare

Martin Rivers at Forbes Magazine rather neatly encapsulates the current problems at British Airways......

British Airways poured money into marketing this year by re-painting four of its planes in heritage liveries and running a series of TV and online advertisements hailing 100 years of flight by the flag carrier. The campaign – which drafted in celebrities like Olivia Colman – sought to rekindle BA’s historic reputation as “the world’s favorite airline”. Yet the company seems oblivious of the thing that made it popular in the past: looking after customers.
Read the full article here
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