The fuel bill for the group last FY was $3.232B - how much can we add to that? 5%? 10%?? Easiest PIA ever - no pax inconvenienced
Most pilots these days burn an extra 5% anyway (fly fast and get home sooner) or could easily save 5% if they wanted to but they just couldn't care anymore.
There is just no incentive to do the right the thing, and no recognition or reward either.
I wonder if management realise this, or they probably do but they don't care and it is all accounted for anyway.
Maybe the think the price to pay to keep pilots happy (positively engaged) is not worth the fuel savings.
Maybe they don't want pilots to think that fuel burn actually hurts them and that it can give them some power.
Maybe try burning at least an extra 10% ?