What does the bearded grinnng git's image bring to the party? Surely the brand is now almost worthless after repeated failure. The train company became "the delayed Virgin train" so frequent was that announcement. All the Virgin businesses are now just a smear of red and zero involvement from Dickie. It woud be interesting before anyone else pays Branson to use the name to carry out some reseach as to what the public impression of the brand is now.