Originally Posted by
5711N0205W
Don’t recall seeing EK ads on TV before, is this a new trend? Just seen one on C4 (21:15 ish).
Emirates have advertised on UK TV plenty of times in the past (the Keep Discovering / Hello Tomorrow campaigns certainly were). They probably have to work harder now as there’s more competition, and due to finances they seem to do less big sporting sponsorships (which probably releases funds for advertising).
The product isn’t as good as it used to be, but then all but a few airlines have actually got better this century.