Nothing new here.
Laughed when I read the phrase ‘on demand’ - when else would you want to hail a taxi?
similar to Blade - nothing more than tech aiding a ride-sharing brokerage.
Safer to do it under EASA than FAA regs - as global helicopter community were once again reminded of the shallow level of safety oversight in USA and how unscrupulous companies are quick to take advantage - regardless of how many commercial passengers they leave tied into a chopper at the bottom of the harbour.