Originally Posted by
ProPax
I just don't understand this renaming. What will that achieve, other than irritate the people and politicians in an already overheated country? Brazilians are unbelievably patriotic and, unlike many other patriots, they put their money where their mouths are by buying locally produced goods.
Brazilians are not especially patriotic, except when the football or volleyball teams are winning, and they will only buy locally produced goods when there is no alternative. Those with the necessary cash buy the imported real deal, those without buy the imported contraband fake deal, but very few will support local industry by buying a national product.
The E-jets were never very popular here until Azul came along, and that only happened because of a very favourable deal for Neeleman to take the Embraers.
This new JV is causing much less commotion than many seem to think. The military and executive divisions remain as Embraer, and are considered by those Brazilians who have an interest as the important parts. Embraer has been viewed as essentially foreign owned since privatisation, so renaming the JV as Boeing Brasil (with an S) doesn't cause much of a stir.
TTFN