If I was the
PR agency asked to help Boeing out in this situation, the advice I would give would include:
- Make some very public sacrifices, and I don't mean at the 'program manager' level, I mean right at the top of BCA - possibly the whole BCA executive team. That might be enough to save the Boeing Corp CEO & board
- Ignore your lawyers' advice, admit liability and offer each victim's family enough money to make them not take Boeing to court. Openly cancel the share repurchase scheme to pay for it.
- Walk away from the MAX, it is irretrievably tarnished. Resume NG production.
- Make a big splash of starting the NSA program, and expedite it.
Boeing wouldn't take my advice, and probably wouldn't pay my bill either.