KK,
“
PR is not helpful now. Get the issue sorted out first. This is not about the packaging but about the content. The early spin doctoring backfired massively and upset many customers. is not helpful now. Get the issue sorted out first. This is not about the packaging but about the content. The early spin doctoring backfired massively and upset many customers.”
‘… making superficial or cosmetic changes is a futile attempt to disguise the true nature of a product or person.’
https://en.m.wikipedia.org/wiki/Lipstick_on_a_pig