And notice he has built his way out. You only get your free flights for a year if you donate AND the Boy Wonder is successful. Given that the chances of the latter measure in the low zeros he can say 'thanks for the dosh, but no reward. Sorry'.
At the very least he needs to show that the fund is independent of him and actually going to the people who need the dosh. If he doesn't or can't, then I would say PiperDriver86 has got him bang to rights.
TA