banterbus,
Just watched it, thought it very good.
Surely the point that YOU don't like it and you don't think it has been well received by those serving that you work with is entirely irrelevant, after all it's a recruitment device, it's designed to entice people in, so those already in are not the target audience.
As for your comment about it putting men off applying, why on earth would any man be put off by it?