SOU as an alternative gateway wins hands down compared to LHR given the significant time savings on departure and arrival.
That is definitely the case from a pax perspective, if that's what virginblue meant.
Trying being in the car driving out of the airport 10 minutes after landing (which I have done frequently at SOU) at LHR.
It is primarily a 'London City' for the Solent metropolitan area.
Spot on, and hopefully will continue as such once whatever rationalisation the Flybe purchase brings about takes effect.