When the Titanic hit that iceberg and started taking on water....the passengers and crew were told the ship was unsinkable as I recall.
When you hemorrhage money the way Bristow is...and no team of Surgeons are able to control it....then this shall not end well.
The Oil business....and Bristow who has its major focus on that segment of the industry....when the Oil Companies catch a cold....Operators like Bristow catch Pneumonia.
I recall a famous comment from a very senior Bristow Manager...."We make money operating helicopters....not selling them!"....when I asked why we had one of the world's oldest fleet of aircraft.
The look I got when I suggested the money from either method looks the same when it is in the Cash Drawer.....indicated I was not apt to be moving up that greasy pole of management.
That applied to many such ideas of how to diversify the Company's Operations so as not to be so reliant upon a single sector of business.