It's a bit ironic, isn't it, that Flybe is the carrier that started charging for hold baggage in Europe. I recall the chap who had that brainstorm (he's currently at Aer Lingus I believe) being pilloried by his peers during an industry conference a couple of years ago.
It rather begs the question: what do you suppose the reaction of joe public would be if 'old fashioned' all-in (hold baggage and on-board refreshments) fares were charged, by Flybe or any other carrier, instead of the current disjointed affairs which have become de rigueur? Would that be considered the actions of an industry disruptor or of a fool? Certainly it would go a long way toward solving many of the baggage problems being experienced today.