There are factors involved in Emirates success at STN which are of course specific...
The Godolphin Stables at Newmarket through ownership obviously have a very strong link with Emirates & with marketing too as the airline sponsor them.
Godolphin recently stated that the new link is very beneficial for them for staff travel when needed.There are however more equine links through STN with the Dubai Air Wing providing the horse & groom transportation with DUB8 the B744F & arriving again this morning.Emirates World Cargo put in the occasional visit on horse flights too.
There are also strong links with DXB witness the high volume of Emirati Royal Flight visits.
MAG/STN have been emphasizing in most press releases relating to UAE33/4 the significance of the "Cambridge Corridor" with it`s rapidly expanding IT/HighTec/Pharma industries.
Notwithstanding too the world renowned Universities within the City.
Both MAG & Emirates have pax data relating to their more general market targeted relating to journey out of the the region to LHR/LGW.
The more general market can be regarded as the whole of the East of England (a region strong enough to be working with MAG/STN for a direct China service).
Emirates will also be filling seats from the North London & City market undoubtedly...both within easy access.
There is also reasoning that with the London & part BHX ops being A380 there is a cargo uplift needed & provided by the B777 at STN.
There is a specific market inbound/outbound identified & provided for with the timings of UAE33/4 ex DXB which do appear incongruous perhaps when noting the large amount of time spent on the ground.
STN will be very happy to use Emirates as an excellent example of long haul out of STN which should be sure to encourage other prospective airlines..
The interesting part maybe be the 2nd daily & timings & if the UAE33/34 is altered to work with it.