I agree with the comments above. What was the business case for a £15M investment? Surely they had their sights set on something?
I the fact that KLM often use small Embraers says alot about the AMS route. If it was doing so well they'd be using 737 equipment. If AMS is not attractive, HOP won't come. For AFKLM it is only about connections, certainly not Disney, easyJet have that covered and it isn't even daily...
EI-BUD