Originally Posted by
Expressflight
I don't quite understand what you mean. Could you elaborate?
I just wonder what expectations Stobart had with regard to yield when they announced SEN-GLA? At that time fares from STN were APD plus next to nothing. So how were fares ever going to rise much beyond those offered at the start? What was so special about the route that growth would not be choked off by the requirement to improve the yield? Or was that secondary to the need to get numbers through the terminal and take revenue there?
I guess it's just frustrating to see a route that during August was number 8 out of 32 for pax being axed. Perhaps the improving numbers came too late, or perhaps they realised that yield would never reach where it needed to be.
Perhaps it's best to see Stobart's plans for 2019 before being critical.