I agree with the view that the ATR and ERJ networks are different beasts. Getting SEN on the radar of Ryanair, AirMalta and easyJet was it’s purpose. It’s been an expensive adeventure, although painting a pair of ATRs purple was relatively cheap, introducing the ERJs much more costly. Hopefully STK can find profitable work for them, otherwise they will become a noose like they were at flyBe.
Originally Posted by
HZ123
IAG might well have also some influence if any of the potential destinations are served by group members!
That’s not how IAG works. IAG is concerned with driving profit with back-room synergies, handling, IT etc.
For an example of the independence of IAGs OpCo’s - EI has lent its brand to WX for LCY - the only competitor is BACityflyer.