Originally Posted by
01475
I honestly wouldn't want to run flights in the UK in that market any way other than under the flyBe brand. Not having any brand awareness has been the undoing of CityJet (and many others) in a post-travel agent world. There is limited room in people's memories for brands, and flyBEs is widely known, well advertised, and harmlessly neutral.
While I would agree for pretty much all UK markets, I am not so sure about London. Flybe is a relative newcomer at LCY and LHR while LGW is down to one route these days. I don't think it is a much stronger brand in the London market than Aer Lingus.