A cynic might suggest that the FlyShe campaign is topical but only getting so much airtime in the absence of any other positive messages coming out of Exeter. Although entirely laudable, it is surprising that the CEO can apparently devote so much time to this, sitting on the board of IATA and other things alongside trying to stop the rapid cash outflow and restructure a business in a difficult market. Posterity will be the judge of that one, I’m sure.