Thread: Flybe-9
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Old 4th Sep 2018, 22:59
  #424 (permalink)  
EI-BUD
 
Join Date: Nov 2006
Location: Northern Ireland
Posts: 2,546
I agree with many of the comments above. Flybe does not need a rebrand, the paint is hardly dry on the latest colour scheme. This will add no value in the short term.

The challenge as I see it is the airline doesn't know where it is or distinctly where it needs to be. Faster than Road or Rail in my view is a nonsense maxim for this regional airline, and I'm not convinced that it resonates with many.

​​​​They possibly should consider looking at a mix of small UK regional ops, very selected UK-EU routes , demand lead routes AND ACMI ops for large EU carriers... They seem to morph into something new, with limited consistency....
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