PPRuNe Forums - View Single Post - Rebranding Lufthansa , from German iconic to banal obscurity?
Old 30th May 2018, 17:33
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Cyrano
 
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Originally Posted by XSBaggage
Mind you, blue with yellow does suggest Ryanair!
I think this may have been one of their considerations. In a recent detailed German-language report on the thinking behind the changes, LH is quoted as saying essentially "blue and yellow is not premium, and we want our livery to signify premium". I read between the lines as "In the last couple of years, more and more aircraft with a yellow logo on their dark blue tails have been appearing in FRA, and ours don't look different enough to Ryanair's." Not saying this is the only factor but I think it's a major one.
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