Are you guys totally stupid? Ride reports occur because we need to know what the duration of the turbulence will be so our cabin crew can do their service without fear of being tossed up to the ceiling.
We have had crew members seriously injured when caught out by turbulence while doing service. If I can get a heads up on what the ride will be ahead I can pass that information back to the part of the aircraft that pays the bills. Plus it’s so difficult to eat my ice cream sundae when it’s bumpy. And hard to read my BBC news app.