Thread: Perth to London
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Old 24th Mar 2018, 00:05
  #18 (permalink)  
Join Date: May 2010
Location: In the Trees
Posts: 137
I was thinking the coverage was over the top but I unfortunately think the coverage is needed. As an airline we just donít stand out from the crowd anymore. The generation that used to prefer to fly Qantas because it was Qantas (its national pride, service, network and safety) are disappearing, and the brand means nothing to the newer generations who either look online for a cheaper airfare or who culturally have no ties to an Australian brand.

Qantas needs to reinvent itself to the Australian public, and get back to being a proud progressive airline, not a social commentator. I sincerely hope for the future of our newest recruits that this route and the opportunities it may open up will be a reason for the board to approve more of these desperately needed aircraft and more routes.
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