PPRuNe Forums - View Single Post - CX is a case study in how most companies fail
Old 12th Mar 2018, 11:46
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cxorcist
 
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Originally Posted by valhalla634
Yet the share price is soaring! Don’t these investors know that the sky is falling?
“Soaring” all the way to what? $1.75 USD! Please, the market cap is a mere fraction of what it was 5-10 years ago. Massive amounts of cash have come off the balance sheet as a direct result of upside down fuel and currency hedges.

The (mis-) management has made an absolute mess of the airline, and then they predictably blame employee costs and a challenging revenue environment. Quite literally, the airline would be far better off if the “Management” had just done nothing, which they finally realized and are currently “doing” now that action is required to fix the mess. You just can’t make this stuff up. The current lot of Swire managers are clowns in suits, and they have turned our airline into a circus. Well done
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