Don't worry, it will be short lived - at least they didn't name it Snowflake (google it together with SAS - it lasted a hole year, so I guess SAIL can only do better!) - that came and left as quick as a snowflake. Too bad for the good guys that are joining this SAILing project, hoping for the best. But then again, I hope and suspect at lot of the SAILing joiners are just there for a tempo job (who else would accept the substandard contract), until something better (not hard!) comes along! Good luck with that project.
Now have a laugh at this link, and imagine "Snowflake" renamed "SAS Ireland";
https://en.wikipedia.org/wiki/Snowflake_(airline) - google snowflake SAS