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For ‘Push’ communications, where you have to feed the audience; flyers, booklets, magazines (contributions from audience), and PowerPoint. Use plenty of graphics in all formats.
Web sites – can be labor intensive, but chat pages can provide good feedback (get ‘them’ to do the work). Simple screen savers.
JEP chart page sized flyers, or the size that fits in to company manuals. Bookmarks.
Remember any space on the flight deck or classroom is advertising space, e.g. stick top or side panel clipboards (don’t forget the back of the door, and ‘that little room’ door also).
For ‘Pull’ communications, where the audience look to you for info; try anything that they need – will steal for if necessary, e.g. Ice scraper to advertise winter ops (also used as a water / snow depth measure – cf BAe and UK CAA). Other give-aways; plastic ‘stick-on’ sunshades, hats if you can afford it – the items don’t have to be aviation related to be of safety value.
Sound technical info booklets / presentations – ‘Getting to grips with …’ or ‘From Take off to Landing’.
Plagiarize everything; after checking the soundness of content, company legal position, and copyright law; if all else fails copy it, reformat, republish, etc, etc – safety has no bounds … ask the authors directly.
Provide web links; most people will follow ‘interesting’ trails.
Raise expectations – give feedback – publish ‘the well done of the month’ – use positive examples.
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