It means the Daily Mail can spout a load of cr4p, scare the ar5e off it's stupid readers and then sell even more newspapers 12 months later when they write another load of cr4p blaming the government for over reacting.
When they cloned Dolly the Sheep, no less than Billy Connoly himself asked the question - "Why? It's not like it's hard to get two sheep to look like each other!"
The Today Programme announced that "Britain is waking to the news that meat from a cloned cow has entered the food chain".
Waking to the news? That an asteroid was heading for the earth? That Elvis really is alive and well? That England had won the world cup?" No, just this total non-story.