Daily Mail is the best loved newspaper

Gordon Fraser · 28th May 2006, 10:22

The Daily Mail has published the results of an on-line survey of 3000 people – alleged to be the largest of its kind, carried out by Marketing magazine.
More people voted for the DM than the total of the Guardian and Times combined and the magazine’s director said the results showed that the Mail has far broader appeal than other newspapers. He said that the fact that the paper did so well on an on-line poll, where participants tend to be younger and technologically literate was “reassuring”
He went on to say “ the Mail has a far more balanced editorial appeal ---- is a truly national paper -----is middle England”
DISCUSS

jammydonut · 28th May 2006, 10:24

Surely audited sales figures would tell the truth

Wyler · 28th May 2006, 10:34

Stopped reading it 3 months ago. The world seems a much better place now. A rag amongst rags.

haughtney1 · 28th May 2006, 10:46

Self confessed D Mail reader here.............

I dont take it too seriously, it does however tap into my growing "grumpy old man" persona. I also like the daily "the world is gonna end/this is gonna kill you" story..

Smudger · 28th May 2006, 10:50

I love the way it incessantly tears into Bliar and his henchmen/women. Great!!! Oh, and I like the puzzle page as well.

green granite · 28th May 2006, 11:42

Only outsold buy that wonderfully accurate paper the Sun

UK national newspapers circulation for June 2005

Current month Last Month mth/mth Last Year Yr/Yr
Jun 05 May 05 +/- % Jun 04 +/- %
National morning popular Daily Mirror 1,742,378 1,780,554 -2.14 1,833,980 -4.99
Daily Record 462,472 467,857 -1.15 491,685 -5.94
Daily Star 855,612 863,083 -0.87 890,810 -3.95
The Sun 3,230,652 3,230,332 0.01 3,348,320 -3.51
Total of average daily net
circulation 6,291,114 6,341,826 -0.80 6,564,795 -4.17

National morning mid market Daily Express 893,184 898,396 -0.58 957,876 -6.75
The Daily Mail 2,350,012 2,359,003 -0.38 2,405,499 -2.31
Total of average daily net
circulation 3,243,196 3,257,399 -0.44 3,363,375 -3.57

National morning quality The Daily Telegraph 903,772 915,711 -1.30 906,098 -0.26
Financial Times 425,984 431,287 -1.23 427,203 -0.29
The Herald 76,774 80,268 -4.35 N/A
The Guardian 361,408 372,562 -2.99 388,584 -6.99
The Independent 262,124 263,043 -0.35 261,575 0.21
The Scotsman 67,743 68,849 -1.61 67,645 0.14
The Times 683,495 684,695 -0.18 661,330 3.35
Total of average daily net
circulation 2,781,300 2,816,415 -1.25 2,712,435 2.54

Overall total of average daily net
circulation 12,315,610 12,415,640 -0.81 12,640,605 -2.57

National morning sporting Racing Post 84,147 80,025 5.15 87,938 -4.31

London evening Evening Standard 332,524 348,892 -4.69 378,681 -12.19

National weekly sporting Football First 14,289 16,486 -13.33 20,486 -30.25

National morning group The Daily Mirror / Daily Record 2,204,850 2,248,411 -1.94 2,325,665 -5.19

National Sunday popular Daily Star Sunday 420,905 420,739 0.04 500,441 -15.89
News of the World 3,563,073 3,653,168 -2.47 3,735,839 -4.62
Sunday Mail 553,894 557,361 -0.62 584,069 -5.17
Sunday Mirror 1,485,485 1,545,789 -3.90 1,524,560 -2.56
The People 913,618 932,200 -1.99 1,004,480 -9.05
Sunday Sport 154,317 159,193 -3.06 151,486 1.87
Total of average Sunday net
circulation 7,091,292 7,268,450 -2.44 7,500,875 -5.46

National Sunday mid market Sunday Express 931,608 919,416 1.33 1,002,145 -7.04
The Mail on Sunday 2,253,480 2,253,176 0.01 2,273,213 -0.87
Total of average Sunday net
circulation 3,185,088 3,172,592 0.39 3,275,358 -2.76

National Sunday quality Independent on Sunday 206,007 206,607 -0.29 210,015 -1.91
The Business 195,912 195,533 0.19 218,126 -10.18
The Observer 441,187 441,802 -0.14 460,239 -4.14
Scotland on Sunday 82,124 82,334 -0.26 82,727 -0.73
Sunday Herald 56,573 58,231 -2.85 N/A
The Sunday Telegraph 674,531 666,031 1.28 697,655 -3.31
The Sunday Times 1,325,292 1,349,943 -1.83 1,344,326 -1.42
Total of average Sunday net
circulation 2,981,626 3,000,481 -0.63 3,013,088 -1.04

Overall total of average Sunday net
circulation 13,258,006 13,441,523 -1.37 13,789,321 -3.85

Copyright © 2005-2006 Press Gazette Ltd. All Rights Reserved.

Jerricho · 28th May 2006, 11:50

...............for my dog to crap on.

edusaeanna · 28th May 2006, 11:53

We banned my dad from getting the Daily Mail delivered each day as he believed its every word.... Jerricho, I do believe you have found it's correct use. Although I guess the TV magazine with it was alright.

Farrell · 28th May 2006, 11:56

Quote:

Originally Posted by Jerricho

...............for my dog to crap on.

"Crap??" - How very "North American".

What's happened to you, mate!?

ChocksAwayUK · 28th May 2006, 12:12

I reckon the majority of Mail readers aren't intelligent enough to understand the politics. They just want a good puzzle page (have heard that before the post above), weather, TV guide and some "real-life" stories written in easy-to-understand English. Problem is that these people are the most impressionable and likely to be swayed by the paper's badly-informed, reactionary stance.

Aaaaaaaaaaaaaaaargh! · 28th May 2006, 12:40

Do they have tits in the Daily Mail?

If not, it could hardly be the most popular now could it?

ChocksAwayUK · 28th May 2006, 12:44

Yes I believe they do.

Krystal n chips · 28th May 2006, 13:26

Would this survey have been carried out on either late Dec 31st / or early Jan 1st----or April 1st by any chance ?----

Aaaaaaaaaaaaaaaargh! · 28th May 2006, 13:36

Not sure if that's a tit. It might be a greater throated warbler.

Foss · 28th May 2006, 14:15

Ah come on. It's great.
All those walky talky headlines which end in a question, which the answer is always no.
'Are we all going to drown because the icebergs are melting'
No.
'Can we stop the drought by dragging an iceberg to the UK'
No.

But, they're doing a number on John Prescott, so that's all right.

Fos

The Last Black Shed · 28th May 2006, 16:03

I just wonder how many people buy the Mail on Sat and/or Sun as a cheap way to obtain classic movie DVDs? Then put the rest in the recycle bin. I have to fess up to this technique. And someone could do with taking the poor pooch for more walkies methinks.

Little Blue · 28th May 2006, 16:27

I've picked up some fine films from the Mail and some pretty shocking cd's.
If I'm honest, every bloody rag out there is a wasted read, as they are all
pandering to the owners/editors personal political viewpoints....
If the sport coverage is up to scratch, then I'll buy it.
Hell, I've even bought the Guardian cos of certain cricket articles.
VIZ everytime !

Jerricho · 28th May 2006, 17:14

................for my dog to lay a huge stinking turd on

Just for you Farrell

ATRIXO · 28th May 2006, 19:58

Just checked out the message boards..'.relationships' ...'surviving your partners affair' etc... any of you mentioned on those?

Wannabe Flyboy · 28th May 2006, 21:42

Quote:

Originally Posted by Little Blue

Hell, I've even bought the Guardian cos of certain cricket articles.

I've always considered the Guardian cricket bits to be rather average. The Telegraph is much better IMO - more variety of opinions, and more of them.

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