Virgin Australia it is!
Thread Starter
Join Date: Nov 2004
Location: 41,000'
Posts: 279
Likes: 0
Received 0 Likes
on
0 Posts
Virgin Australia it is!
The worst kept secret is out! According to flight global the decision has been made.
Virgin Blue in final stages to re-brand as Virgin Australia - Wings Down Under
Virgin Blue in final stages to re-brand as Virgin Australia - Wings Down Under
Join Date: Sep 2010
Location: Oz
Posts: 45
Likes: 0
Received 0 Likes
on
0 Posts
Where does this put them in regards to the inability to use the brand name "Virgin" outside of OZ - as decreed by Singapore Airlines?
This "legal requirement" has caused them to use the Pac Blue brand or VA brand anytime they depart our shores. How will this affect the 777 operation or their ability to run the 330's out of the country?
This "legal requirement" has caused them to use the Pac Blue brand or VA brand anytime they depart our shores. How will this affect the 777 operation or their ability to run the 330's out of the country?
Join Date: Nov 2000
Posts: 369
Likes: 0
Received 0 Likes
on
0 Posts
A few weeks ago JB was on Skynews and he said it would be great to have only one brand, but two would also work. So if the use of 'Virgin' outside of Australia is still blocked then we have Virgin Australia for all domestic ops and V Australia covering all international ops including Pac Blue. All aircraft would be painted the same, just the name on the side would be different.
Join Date: Dec 2002
Location: Australia
Posts: 2,382
Likes: 0
Received 0 Likes
on
0 Posts
About time I got something right on this forum but I'm not singing victory yet!
I have a sinking feeling its going to be bloody white and red but thats just based on what everybody has seen thus far. I really hope not. Does it turn your head? No. This is a very unique opportunity to turn heads lets hope they get it right! You would have to expect purple to be in there somewhere but the base colour well.. I don't know.
One thing I do know is that uniform branding is important so I hope its one and not two names.
I have a sinking feeling its going to be bloody white and red but thats just based on what everybody has seen thus far. I really hope not. Does it turn your head? No. This is a very unique opportunity to turn heads lets hope they get it right! You would have to expect purple to be in there somewhere but the base colour well.. I don't know.
One thing I do know is that uniform branding is important so I hope its one and not two names.
Last edited by Mr. Hat; 11th Apr 2011 at 00:12.
Join Date: Aug 2009
Location: Lisbon
Posts: 995
Likes: 0
Received 0 Likes
on
0 Posts
I have a sinking feeling its going to be bloody white and red but thats just based on what everybody has seen thus far.
What about red and white stripes on the aircaft like a barbers pole ? Or a beige/brown colour to match the colour of the West Australian desert seeing that expansions are taking place there ?
Will there be the same silly flying ladies stickered to the fwd fueselage on the aircraft Mr Hat ?
Or maybe an all pink paint work ? QF painted a Dash 8 in an alomost all pink livery and from a distance it looks like my Bull Mastiff with a hard-on, very interesting !
Join Date: Dec 2002
Location: Australia
Posts: 2,382
Likes: 0
Received 0 Likes
on
0 Posts
I would suspect it will be the case. What will always be in place will be a filter. I.e they are not going to pay for another type rating if you are a poor performer on multiple fronts. Thats how I interpret it anyway.
Join Date: Mar 2004
Location: Brisbane
Posts: 197
Likes: 0
Received 0 Likes
on
0 Posts
What would be really great is if we got a different colour scheme to that of qantas. The V Aus scheme in my opinion is a blatant rip off off the rat's look.
Add to that the new uniform with the RM's, we need our own direction not a rebranding of qantas with virgin 'flair'
Add to that the new uniform with the RM's, we need our own direction not a rebranding of qantas with virgin 'flair'
Join Date: Aug 2007
Location: Southern Hemisphere
Posts: 11
Likes: 0
Received 0 Likes
on
0 Posts
This is only my humble view of what is to come (perhaps) world wide.
http://www.sailinganarchy.com/fringe/2011/virgin.png
Steak.
http://www.sailinganarchy.com/fringe/2011/virgin.png
Steak.
Join Date: Apr 2007
Location: Sunny side up
Posts: 1,206
Likes: 0
Received 0 Likes
on
0 Posts
All the options sound so very boring. What happened to the Virgin 'flair' (previous references to the let's stage a hijack stunt notwithstanding 
)? Paint them purple and add some funky lighting, call it Shazaam Airlines, do something to escape the 'we've gone respectable and look exactly like our competition 'cos we're nearly the same now we're a grown up airline and part of the establishment' image...
I never thought I'd say it (having found the initial Funky Virgin image nauseatingly try-hard) but they're looking very establishment. Your choice, Aussie consumer; Boring Airlines, Boringer Airlines or two We-Don't -Give-A-
-About-You Airlines. Maybe I'll just drive and catch the scenery 
...
)? Paint them purple and add some funky lighting, call it Shazaam Airlines, do something to escape the 'we've gone respectable and look exactly like our competition 'cos we're nearly the same now we're a grown up airline and part of the establishment' image... I never thought I'd say it (having found the initial Funky Virgin image nauseatingly try-hard) but they're looking very establishment. Your choice, Aussie consumer; Boring Airlines, Boringer Airlines or two We-Don't -Give-A-
-About-You Airlines. Maybe I'll just drive and catch the scenery ...
That'll be the 20 odd aircraft JB was talking about...
Join Date: Apr 2005
Location: Australia
Posts: 1,414
Likes: 0
Received 0 Likes
on
0 Posts
Or a beige/brown colour to match the colour of the West Australian desert
Join Date: Mar 2005
Location: shivering in the cold dark shadow of my own magnificence.
Posts: 522
Likes: 0
Received 0 Likes
on
0 Posts
I think you people are missing the point. The Virgin ******* branding people don't want a product that is visually very different to QANTAS. It's harder to raise brand awareness for something that's 'different'. They want to portray a product that is similar but subtly different. Thus people know what to expect, which is comforting.
I would bet London to a brick that Virgin ********* will eventually, down the track, be advertising that they are more Australian than the competition (more Australian than the spirit of Australia) through spruiking on-shoring.
Forget the idea of Jet* being re-branded as the new QANTAS. My bet is that JB is manoeuvring V to become the new Q. They may be poles apart for us in the know, but to Berty businessman the product will be very similar, and besides he remembers reading something about V being more Australian than the competition through on-shoring, which everyone knows also makes them safer than the competition (which is also comforting).
I would bet London to a brick that Virgin ********* will eventually, down the track, be advertising that they are more Australian than the competition (more Australian than the spirit of Australia) through spruiking on-shoring.
Forget the idea of Jet* being re-branded as the new QANTAS. My bet is that JB is manoeuvring V to become the new Q. They may be poles apart for us in the know, but to Berty businessman the product will be very similar, and besides he remembers reading something about V being more Australian than the competition through on-shoring, which everyone knows also makes them safer than the competition (which is also comforting).
Join Date: Apr 2007
Location: Sunny side up
Posts: 1,206
Likes: 0
Received 0 Likes
on
0 Posts
Fair enough, good point. If that is the plan, they will succeed nicely. They're certainly moving away from the initial funky LCC thing.
It just seems a pity when they've got all those lovely aircraft to paint, I adore clever airline paint jobs.
I would have thought that if they wanted to be truly Aussier they would need to drop the Virgin name completely, IMO in the pubic's eyes it is irrevocably associated with Richard Branson. Is that part of the plan too?
It just seems a pity when they've got all those lovely aircraft to paint, I adore clever airline paint jobs.
I would have thought that if they wanted to be truly Aussier they would need to drop the Virgin name completely, IMO in the pubic's eyes it is irrevocably associated with Richard Branson. Is that part of the plan too?
Join Date: Dec 2005
Location: Perth, Australia
Posts: 98
Likes: 0
Received 0 Likes
on
0 Posts
Branson is owns 25% of the airline and stipulated that the "Virgin" brand must be maintained in the rebranding.
I'm sure JB (and the board) does not want to spend millions on this exercise to end up with something that looks just like Qantas.
I'm sure JB (and the board) does not want to spend millions on this exercise to end up with something that looks just like Qantas.
Join Date: Sep 2010
Location: Oz
Posts: 45
Likes: 0
Received 0 Likes
on
0 Posts
What??? Harder to raise brand awareness for something that is different??
As a marketing advisor, you certainly make a good pilot, Psycho...
It's all about "point of difference" old boy. Why would someone change brand for something that is ostensibly the same. Where is the incentive. It's marketing 101 - provide an offering with a point(s) of difference to be able to drag the punter away form their usual spending habits and choice of brand. "Subtle" does not break deep seated buying patterns.
As a marketing advisor, you certainly make a good pilot, Psycho...
It's all about "point of difference" old boy. Why would someone change brand for something that is ostensibly the same. Where is the incentive. It's marketing 101 - provide an offering with a point(s) of difference to be able to drag the punter away form their usual spending habits and choice of brand. "Subtle" does not break deep seated buying patterns.