There is no way that the rat exec or board would think any decision they made was detrimental to the company, so stop dreaming.
If ever there was proof that they have no idea on how to run a business, then JB has proven it in spades by taking the DJ gig and racking up results while driving a positive strategy.
Now if only someone cared or was listening there may be hope, but not so.
The rat is on a downward spiral of their own making and there is nothing that will change this unless the Board and CEO are ousted, and that just isn't going to happen because there are too many egos involved. It wont die but it will wither and just disappear into an irrelevant state while Execs take all the kudos for executing a brilliant strategy that was everyone else's fault while they ramped up the bonuses.
Could QF start a "buyback" at $1.03 must be worth a look....
They have some cash in the piggy bank - would this be a step forward from QF management to start turning the tables?
Interesting comment about market share. With two carriers 50/50 would be "even steven". I think he knows 65 percent will be unattainable soon, infact I suspect a 51/49 for Virgin would be on his mind!!!!
Who owns the shares is irrelevant. So how do you figure a buy back would be a turning point? The problem is strategy, direction, workplace and customer relations, and presently, product. They can all be fixed, but time is running out, and it certainly won't be accomplished by this bunch of f@ckwits.
Asked by Alan Kohler about the domestic business class fare contest that had broken out with Qantas, Borghetti said the airline was undercutting Qantas on price by around 25% and was prepared to go deeper, and that it was a return to competition at that level that ended with the collapse of Ansett in 2001.
But was it contributing to profits? Borghetti said it was important to look at the broader picture, and the halo effect the top level of product had for the airline as a whole, an answer which the subsequent panel discussion unanimously interpreted as being that it was making a loss* on business class.
Everyone seems to have glossed over this bit. All those shiny new paint jobs, new jets, new uniforms and advertising campaign will eventually be a drain on the bottom line. The undercutting can't (and won't) go on forever.