EasyJet advertises for new airports

[LTNman]

easyJet launches European campaign to seek low-cost airports
easyJet, Europe's number one low-cost airline, has today begun a Europe-wide search for airports to be part of its ambitious expansion plans. Adverts have been placed in selected national newspapers in countries throughout Europe asking airports to tender for easyJet's business.

easyJet applies strict criteria to its airport development. Unlike some low-cost airlines we're not looking for irrelevant airstrips miles from anywhere - we only want airports prepared to offer easy-to-use facilities with good access to a large, attractive population.

Only airports that can say yes to the following criteria will be considered:

Does the airport want to grow in the low-cost market, or is it an existing easyJet airport?
Could the airport develop to take up to six easyJet aircraft simultaneously?
Is there a large population catchment within a one-hour drive of the airport?
Can the airport support rapid aircraft turnarounds?
Can the airport demonstrate market opportunities to multiple easyJet destinations?
Is low-cost part of the airport's strategy?
Is the airport seeking to improve the efficiency of its business?
If the airport conforms to these criteria they should proceed to our dedicated web page to continue the self-selection process by finding out what additional information we require.

Speaking at the ACI EUROPE Annual conference today in London, Ray Webster, easyJet Chief Executive, said:

"There are numerous opportunities for growth in Europe and at any one time we are always talking to scores of airports. Our only dilemma is narrowing down the mountain of opportunities to the one or two airports that we will select each year. We are in a buyer's market in Europe and, just as we negotiated a great deal on aircraft recently, we aim to do the same with airports.

"In line with the way we run all aspects of our business, we have decided to be open with our requirements rather than doing everything behind closed-doors. By applying very strict criteria, we are essentially outsourcing the selection process to the airports themselves. Airports that don't conform to our requirements will not be considered in our beauty parade.

"Low-cost airlines are the only game in town - and we're the leader. We're inviting Europe's airports to be part of that growth."

[Buster the Bear]

What next, Whipsnade advertise for more bears! Apply at www.busterneedsaxxxg.com

To a mere bear, this story leaps right into the arms of MOL!

"We were once a real low cost business, then we paid nearly £400 million for an overpriced airline and now we are not so low-cost!"

"Our rivals paid a couple of £ million and Buzzed off with Stansted slots and part of an airline and a huge growth potential"

"Does anyone want us? We have a lot of easyBusses coming to supplement our huge Boeing fleet and need somewhere to land"!

"Watch out, Harp's in our back yard trying to pinch our business"!!!

[expedite_climb]

Busta - that link doesn't work !!

Can you fix it, I quite like whipsnade......:cool: :cool: :cool:

[no sig]

Now now Buster, what's all this? There is room for both RYA and EZY, Europes a big place, and tell me do - why shouldn't Webster be out there touting for business? Just as MOL is I'm sure.

Nothing is standing still in this game and each airline has to keep pace with the market and industry trends, I'd be worried if the MD of easyJet wasn't pushing for new opportunites.

And easyJet is and remains low cost, its the rest that are trying to catch up.

[JKP505]

I think Brussels could be a potential target, as it has got a rather primitive network for the European Capital; reaching out to Germany, Hamburg and Dusseldorf maybe? I guess Larnaca would be a goot bet, other than that, why don't they look at the airports they already serve? Marseille has quite a population, Copenhagen doesn't have a lot of low-cost airlines and Athens would be suitable if it was marketed correctly.

[Buster the Bear]

FAILING EASYJET HAS TO ADVERTISE FOR AIRPORTS!

Ryanair, Europe’s No.1 low fares airline, today (13 June03) told Easyjet, that it only has to look at www.ryanair.com if it wants to know where the best low cost airports are in Scandinavia.

Ryanair’s Head of Communications, Paul Fitzsimmons said:

“Easyjet don’t seem to know the locations of low cost airports across Scandinavia, so rather than waste millions of Euro advertising, they can find them for free at www.ryanair.com.

For years Easyjet has being trying unsuccessfully to get slots at high cost airports, and charging high fares. Now they are losing money, so they are looking for low cost airports. Trying to copy Ryanair is becoming a habit with Easyjet, as they also recently announced fuel hedging for the first time – just like Ryanair.

Over 40 airports are looking for Ryanair – Easyjet have to advertise for them. Airports know which airline delivers No.1 passenger numbers, No.1 low fares, No.1 punctuality, No.1 Customer Service, and No.1 route network – and that’s Ryanair, not Easyjet.”