Buster the Bear
15th Apr 2003, 02:57
Are they really trying to confuse folk or what! Not even Easter and they are selling next summer (2004) holidays! WHY?
OPERATORS IN RACE TO SELL 2004 PROGRAMMES
OPERATORS have rushed to put summer 2004 programmes on sale following Airtours’ early launch.
Thomas Cook brought forward two of its 2004 brochure launches, while Thomson put short-haul 2004 product on sales systems to ensure “proper choice” in the market.
The move has enraged agents, who had urged vertically integrated operators to delay launches to concentrate on 2003 sales and stressed the difficulty of selling four seasons at once.
Traditionally, operators launch first editions after Easter.
Airtours went ahead with its Summer Sun 2004 brochure on Thursday, a fortnight earlier than last year, insisting there was “a market out there”.
MyTravel head of channel management Steve Barrass claimed: “Travel agents are used to selling more than one season at a time.”
OPERATORS IN RACE TO SELL 2004 PROGRAMMES
OPERATORS have rushed to put summer 2004 programmes on sale following Airtours’ early launch.
Thomas Cook brought forward two of its 2004 brochure launches, while Thomson put short-haul 2004 product on sales systems to ensure “proper choice” in the market.
The move has enraged agents, who had urged vertically integrated operators to delay launches to concentrate on 2003 sales and stressed the difficulty of selling four seasons at once.
Traditionally, operators launch first editions after Easter.
Airtours went ahead with its Summer Sun 2004 brochure on Thursday, a fortnight earlier than last year, insisting there was “a market out there”.
MyTravel head of channel management Steve Barrass claimed: “Travel agents are used to selling more than one season at a time.”