Embraer Phenom to train pilots?

[PPRuNeUser0182]

Embraer's New Phenom Gets More Power, Smarter Cockpit | Aviation International News (http://www.ainonline.com/aviation-news/video/embraers-new-phenom-gets-more-power-smarter-cockpit)

Emirates Airline is a launch customer of the Embraer Phenom 100EV model to 'train its pilots'.

[captain.weird]

The 'other' airline already uses the Phenom 100 to train its pilots, but they never did some campaign/marketing about it.