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View Full Version : Sports Sponsorship and The Gulf Carriers

777boyindubai
29th Dec 2014, 06:31
Analysis: Gulf airlines' obsession with sports sponsorship - Transport - ArabianBusiness.com (http://www.arabianbusiness.com/analysis-gulf-airlines-obsession-with-sports-sponsorship-576567.html#.VKECWl4DA)
Matvey
31st Dec 2014, 04:45
It's very hard to reach male eyes in the marketing world, and men are still the predominant decision makers when it comes to business and big-ticket international travel. Sports sponsorships are the one surefire way to get your brand in front of male eyes.